The complete playbook for hospitality — written by someone who's lived every shift of it.
Every night. Not because you're bad at your job — because nobody ever taught you how to actually sell the experience, own the room, and turn one good night into a customer for life.
Every lesson was built from real nights, real tables, and real money. This isn't theory. It's the exact playbook used to run one of the top hospitality experiences in the country.
The Mindset Shift
You're not a server. You're a host. Here's the difference that changes everything.
Reading the Room
Know your customer before they know you. Systems, group playbooks, the upsell war.
The Art of the Upsell
Real scripts. Real language. Get more without ever being pushy.
Building Regulars
The send-off. The Monday text. The trust bank. Turn one great night into a lifetime customer.
Handling Difficult Situations
Cool heads prevail. Comps, conflict, de-escalation — handle anything without losing the room.
The Business of Hospitality
How venues make money. How careers get built. How to be the top earner on any floor.
Breaking In
No experience? No problem. How to land your first role and stand out from shift one.
This course wasn't written in a classroom. It was built from years of real nights — starting as a busboy cleaning tables, to barback, to host, to manager, to co-GM of a top-tier venue.
Every role in this building. Every situation in this course. That's not something you can fake — and it's not something you'll find anywhere else.
One course, three ways in. Whether you're just starting out or you're a venue owner ready to train your whole team.
The Playbook
$95
Playbook + Coaching
$245
Venue License
$495
No. Module 7 is built specifically for people trying to break in with zero experience. Whether you're on your first shift or your thousandth, you'll find something that immediately changes how you work.
No. The mindset, the service principles, the upsell techniques, the customer relationship strategies — all of it applies across hospitality. Whether you're a server, bartender, host, or manager, this course was built for you.
Generic courses teach theory. This teaches real-world hospitality from someone who's done $3M in personal sales and run the operation at every level — busboy to co-GM. Every lesson, every script, every tactic is field-tested.
Written playbook format — designed to be read on your phone, tablet, or computer. Short sections, real examples, zero filler. Built for people who don't have time to sit through hours of video lectures.
Managers, GMs, and venue owners who want to train their entire staff with this system. Includes a license to use the course materials for team training, plus custom consulting availability.
You'll receive an email immediately with access to download the full course PDF. No waiting, no delays. You can start reading within minutes of purchase on any device.
Every shift you work without this knowledge is a shift you're underselling yourself. The course pays for itself the first night you apply it.
Get The Service Sell ↗